PIIDM’s ‘Brand Canvas 2025’ Ignites Entrepreneurial Spark Among Students

Pune, May 11, 2025 — The Pashium International Institute of Digital Marketing (PIIDM), Pune’s premier digital marketing institute, successfully hosted its much-anticipated student exhibition, ‘Brand Canvas 2025’, a vibrant showcase of innovation, creativity, and entrepreneurial spirit. Held at the PIIDM campus across  the 2nd and 6th floors of Shivank Building on Apte Road, Deccan, t he event attracted over 1000 visitors including industry professionals, entrepreneurs, content creators, and aspiring marketers.

A Platform for Future Brand Builders

The Brand Canvas exhibition featured 14 unique student-led brands — a mix of actual startups and creative conceptual brands — all developed with expert mentorship from PIIDM’s faculty. Each team created and displayed fully functional e-commerce websites, Instagram business profiles, video ads, and branded product packaging. Every brand had its own decorated booth complete with branding posters, live product demonstrations, and some even offered products for sale.

The product categories spanned a wide spectrum — jewelry, cosmetics, food, toys, plants, beverages, apparel, figurines, and pet products — showcasing not just marketing skill but also originality and deep understanding of modern consumer behavior.

A Glimpse Into the Brands

Some standout brands included:

• Elegantee and Ravera: Elegant, handcrafted jewelry brands focused on boho macramé styles and anti-tarnish wear.
• Glowvia and SnanTatva: Cosmetic brands blending beauty with skincare benefits and Ayurvedic values.
•  TrekTea: A tea brand inspired by Indian treks with portable, travel-friendly blends.

• Bark & Boujee: A pet lifestyle brand offering gourmet treats, eco-friendly toys, and stylish accessories.
• Copper Craft, Choco Delight, Arbore, Noirè, Doodle Wear, and Eunoia added rich diversity to the exhibition.

More Than Just an Exhibition

Adding to the visual and intellectual delight was a short film created by a PIIDM graphic design student, which earned applause and insightful feedback from the audience. A few design students also documented the event with behind-the-scenes footage, brand interviews, and visitor testimonials — bringing life to the narrative of each brand  journey.

A fun chocolate casino zone created light-hearted moments for visitors, where “bets” were placed using chocolates instead of currency — reinforcing the event’s vibrant and engaging atmosphere.

Honoring Talent and Participation

The event culminated with a certificate distribution ceremony, recognizing both the graduating batch and all contributors of the Brand Canvas showcase. A group photo session marked the end of a day full of learning, creativity, and community celebration.

Statement from the Organizers

Vijay Gehlot, Founder of PIIDM, shared,

From branding to digital execution, our students handled every element hands-on. Events like these reflect our institute’s commitment to building career-ready professionals who can ideate, execute, and launch with confidence.”

A Reflection of PIIDM’s Vision

With over 50,000 student placements, 600+ hiring partners, and cutting-edge inclusion of Performance Marketing and Generative AI in its curriculum, PIIDM continues to lead the way in practical digital marketing education. ‘Brand Canvas 2025’ stands as a strong example of how the institute transforms students into confident marketers and creative entrepreneurs.

Event Details:
 🗓️ Date: May 11, 2025
⏰ Timing: 10 AM – 5 PM
👥 Footfall: 1000+ Visitors
🎯 Total Brands Showcased: 14

If You Want To Enhance Your Skills, You Can Join Our Digital Marketing Course In Pune & Digital Marketing Course In Mumbai

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📩 info@piidm.in | 📞 +918552077668
🌐 https://piidm.com/

PIIDM – Pioneering the Future of Digital Marketing Education in India.

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